Google forms partnership with China’s Sina.com
Tuesday, June 12th, 2007
Last May, it was speculated that Google would buy China’s primary portal, Sina. However, many were unsure if it would be good idea for Google to own a news portal were all the content was “filtered” by the Chinese government.
Yesterday, Google announced a new partnership with Sina Corp as part of its continued efforts to provide value in China. Under a strategic partnership agreement, Google’s search service will be embedded in Sina’s search box, according to the Sina news release.
“This partnership leverages the strong offerings of two Internet powerhouses to provide Internet users in China [with] a better overall experience,” Sina’s chief executive officer Charles Chao said in a statement.
The deal will see Google users gain easier access to Sina’s news content as well as co-operation in advertising and search services.
Google partnerships in China include Soso.com and 163.com. With this deal, Google now has a close relationship with the 2nd, 5th and 6th most popular search and portal destinations in China, with Google.cn sitting down at 7th. Within the next 18 months, China will have a wider population of broadband users that the US and Google’s strategy of building relationships with the top 10 portals is a great way to increase awareness and much desired market share.
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新浪
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